Plus4 Collaborative Services

Media Relations

• Proactive media pitching to consumer, trade and specialty outlets
• Desk sides, media tours, media briefings, ongoing media cultivation
• Product drops with national publication editors and influencer bloggers
• Strategic planning

Message Development

• Key and secondary message identification
• Story construction
• Talking points
• Pitch development

Marketing/Promotions/Merchandising

• Creative concept development and program development
• Program sell in capabilities to marketing & consumer affairs with regional grocery chain accounts
• Staff coverage for in-store events and promotions
• Outreach to manufacturers to stretch promotional dollars
• Shelf/ Promotional merchandising capabilities in-store

Social Media

• Blogger campaigns and outreach, including health professional/influencer campaigns
• Facebook promotions
• LinkedIn campaigns

Editorial Services

• Web content, calendar development & management
• Copy-writing (packaging, advertising, promotion, collateral)
• Corporate/internal communications
• E-newsletters

Nutrition Communications

• Media trained health and wellness spokesperson and registered dietitian able to speak with tv/radio/online outlets
• Food and nutrition content expert and trusted advisor – provide seasonal, relevant content on the website and social channels
• Ongoing food and nutrition trend insights
• Nutrition and health strategic counsel and leadership

Coordination of Creative Services

Design, production, fulfillment and distribution of experiential marketing materials, including but not limited to:

• print and digital
• point of sale
• displays
• sales & demo kits
• tradeshow and event staging
• sweeps, games and digital promotions