GO MOBILE with HGX Creative!
Add Mobile to your existing Marketing Mix for maximum results. When a customer sees your ad, message, call-to-action… they can reply and get information back on their cell phone in seconds.
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Written by Sherry Chiger
According to a recent article about best-selling novelist James Patterson in The New York Times Magazine, since 2006, one out of every 17 hardcover novels bought in the U.S. was written or co-written by Patterson. So regardless of what you think about his plots and prose, Patterson is a commercial success. If you view the article as a marketing lesson, here are the takeaways:…
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New study shows that the time-honored promotion remains a solid marketing tool in tough times.
Amid the worst recession in decades, we hardly need a survey to tell us that the majority of Americans are looking for bargains. But a recent study by Pitney Bowes turned up interesting findings about consumer attitudes toward promotions in the digital age….
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ONLINE COMPANY STORES – DO MORE WITH LESS FOR FREE
It may not seem like the best time to open an online company store in this economy, but wait! There’s more to a company store than you think – and it’s less effort than you’re already expending on promotional products and distribution. In fact, a company store offers easy ordering, efficient budgeting, effective brand management as well as empowering employee programs. …
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US Companies shelled out 32.7 billion dollars on incentive merchandise in 2006, according to the Incentive Federation’s latest marketplace study.
Promo’s 2007 Premiums and Incentives survey confirms the robust growth
trends showing:…
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You’ve heard it before but it’s worthy of a regular reminder. If you’re doing direct mail marketing or considering working with us on a direct mail campaign in the near future, think FAT vs. FLAT. If it’s lumpy, bumpy, shakes, rattles or rolls your customers’ curiosity will get the best of them. Few people can resist opening an envelope that contains a free gift inside. …
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Everyone knows what Post-it® notes are: They are those great little self-stick notepapers. Most people have Post-it® Notes. Most people use them. Most people love them. But Post-it® Notes were not a planned product.
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