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A very happy meal

HGX Creative specializes in sweepstakes, a great way to motivate consumers to try or buy (or just think about) our clients’ products. For over a decade, we’ve been the leader in sweepstakes marketing, providing innovative sweepstakes, promotions and contests that are flexible, scalable and designed to motivate and reward consumer behavior.

 Yes, we’ve done lots of sweepstakes in our time, so we know a good one when we see it, and a great sweeps is going on now at McDonalds. What makes McD’s Monopoly game a winner? ….
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Nothing really Compares to Papa Gino’s

It’s our late-night-at-the-office fuel. Our flavor fix. Our first choice for a fast slice. And for those of us who grew up on Papa Gino’s pizza, it’s where we first learned the art of pie-flipping while our birthday party guests watched enviously through the protective glass window separating the birthday guest of honor from her friends.

 For over fifty years, Papa Gino’s has been evolving from its start in 1961 as a humble East Boston pizza shop to it’s now nearly 280 restaurants in the New England area that include two restaurant brands: the Papa Gino’s pizzeria chain, plus the grilled sandwich shop chain, D’Angelo.  …
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It’s a new era for outdoor media, too.

On October 17th,  Lamar Advertising Company took a shot at changing the outdoor ad business. Their proposal was to substitute current traditional billboards around the city for a fewer amount of a different kind: digital billboards that would display multiple ads. Lamar said the new billboards would also be available for usage by the city and charitable organizations with no charge….
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Rodman Ride for Kids

Rodman Ride for Kids is more than just another bike ride…

The Rodman Ride for Kids is an umbrella matching gift charity raising funds for youth-focused social service agencies that support at-risk kids in Massachusetts.

HGX Creative is proud to be awarded the design and production of the custom cycling shirts for all of the agency teams participating in the ride.  We’ll be working with all participating agencies to design a custom cycling shirt that best fits each of their brands and personality.  Cycling shirts are incredibly fun to design because we get to work with a blank, 360 degree canvas and when it comes to cycling, the more elaborate and unique the design, the better. For designers, it doesn’t get more exciting than that. To top it off, we get to see all of our designs in action on race day.

The ride takes place on Saturday, September 24th, 2011. Last year the event raised $8 million. The expenses associated with the Ride for Kids are less than 4% of the total revenue and they are all underwritten. This means that when you donate to the Ride or Kids, 100% of your donation will directly benefit at-risk kids.

Join us by riding the 25, 50 or 100-mile non-competitive cycling tour or contact us at 508-405-4506 if you’d like to sponsor Debbie who will be participating in this year’s ride!


HGX Creative POS Banner

Market Basket Gets a Fresh Refresh

HGX Creative recently refreshed Market Basket’s dairy aisle with a set of large format banners size (36” x 50”).  The new series was designed to bring a local, farm-fresh feel to the point of purchase by pairing large images of fresh dairy products and farmer scenes with short, thematic headlines. Whether it’s banners, wobblers, blades, clings, register signs or standees, HGX Creative puts the right point of purchase materials in play to maximize the power of your marketing and promotions campaigns.