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Plush Pope Dolls and Branded Papal Merchandise

More than 200 items, including keychains, T-shirts and other apparel, tote bags, and glassware, will be available to commemorate the Philadelphia stop of Pope Francis’ first trip to the U.S for the World Meeting of Families Sept. 22 to 27, 2015. The Pope Francis plush doll has proven an early favorite, and the selection of rosaries is expected to be a big seller, according to Philly.com.

The papal-themed and faith-based merchandise will have items on sale from $5 to $500. Many of the items will display the World Meeting of Families logo, which features a family of figures inside the Liberty Bell that has a cross on the top.

Souvenirs will be sold online ahead of the pope’s arrival on the World of Families Meeting Web store. The memorabilia will also be sold at the Pennsylvania Convention Center and pop-up locations along the Benjamin Franklin Parkway during the pope’s visit, according to the Philadelphia Business Journal.

Pope Francis will be in Philadelphia in late September. On Sept. 26, he will attend the closing of the World Meeting of Families, an international gathering for Catholics focused on strengthening family bonds; and on Sept. 27, he will host an outdoor Mass along the Benjamin Franklin Parkway that is expected to draw 2 million people. Up to 3 million people are expected throughout the week.


Instant Gratification – Just One Press Away

Could the Dash Button change the way we receive reorders from our clients for printed and promotional marketing material? We think so. Imagine a world where your favorite products are delivered to your front door with the press of a button. Smart, connected products have made what was once science fiction into a reality. It first began in our living rooms, smart televisions transformed the way we watch TV. Today, there is a printer on the market that automatically orders ink when running low. Brita has even developed a water pitcher that orders a new filter at the right time.

Last month, Amazon introduced what could arguably be one of the first high-profile “smart” promotional products — Amazon Dash Button. Dash Button is an internet-connected branded physical button that allows customers to order household items with a simple press of a button. Amazon has partnered with top household brands to deliver these free buttons to select Amazon Prime members.

As technology continues to advance and become more affordable, expect an array of connected smart products to enter the marketplace. We suspect that very soon, Dash Button type technology will make it’s way in to the promotional marketing world and soon, we’ll be talking with you about how we can help improve your marketing efforts with just the press of a button. Stay tuned for what’s next!

 

Adapted from PPAI Distributor Update April 2015


Food for thought

Make that tasteful food gift work for you long after the treats disappear

“A moment on the lips, forever on the hips.”

That’s what they say about delicious, not-so-good-for-you foods, but the same can’t be said for food gifts baskets and other edible holiday promotions you’re considering for clients this year.

There’s usually nothing “forever” about food gifts. Once the edible goodies sent to promote your brand or product are eaten, the message is mentally tossed even before that chocolate-smeared napkin hits the office trash can. What a shame, too — food gifts are the only items tapping into our sense of taste, one of the most powerful sensory experiences around.
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Let the Games Begin!

How do promotions, sweeps, and contests drive sales, increase loyalty and make your brand a winner? HGX’s latest promo to benefit Special Olympics Massachusetts (SOMA) does all three.

Try it for yourself! Play the game at www.somawin.com until April 1.

This particular promo’s goal was not only to engage SOMA volunteers, fundraisers, athletes and their families to “like” SOMA’s Facebook page,…
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Promos We Love For 2014

Check out our promo shopping list for 2014!

HGX Creative is all about promotions, and promotions are all about the ‘wow’ factor.

Any successful campaign, contest or sweeps has to offer the best giveaways to promote your brand, so we checked out the brightest, biggest, boldest and baddest promotional products at the recent New Products Expo….
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Was it Good for You?

How to Create a Trade Show Experience You AND Your Customers Will Both Enjoy

 Trade show season is upon us, and how many marketing reps are dreading yet another year with the same-old, same-old trade show booth? Pop-ups looking pooped? Backdrop in need of some back-up?

 It may be time to put a little excitement back…
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Corporate Gift-Giving 101

What you’re buying and who you’re buying for are critical when it comes to clients, partners and employees.

 ‘Tis the season to start thinking about those corporate gifts, so let the angst begin!

 Not to fear. We here at HGX Creative are making a list (…and checkin’ it twice) of corporate gifting do’s and don’ts. We know from experience that selecting the right holiday gift for a potential client or employee is important, so you must think strategically when choosing a gift as well as creating your gift list.

 Here are a few holiday gifting tips:…
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When it comes to promoting your brand, don’t be memorable for the wrong reason

HGX Promo Showcase

HGX Promo Showcase

More than 82% of us remember the company and brand on a promotional product, but with cheap stuff flooding the market and so easy to access, your brand risks becoming memorable for the wrong reason.

Our new HGX Promo Products Showcase provides the team and the tools to put promotional products in their place – as part of a comprehensive, strategic marketing campaign. Our promotional products are often custom-designed and ‘built’ from scratch: embellished with hang tags, in customized packaging, inserts, etc., in ways to further fortify the brand and reinforce the campaign message….
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