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Plush Pope Dolls and Branded Papal Merchandise
More than 200 items, including keychains, T-shirts and other apparel, tote bags, and glassware, will be available to commemorate the Philadelphia stop of Pope Francis’ first trip to the U.S for the World Meeting of Families Sept. 22 to 27, 2015. The Pope Francis plush doll has proven an early favorite, and the selection of rosaries is expected to be a big seller, according to Philly.com.
The papal-themed and faith-based merchandise will have items on sale from $5 to $500. Many of the items will display the World Meeting of Families logo, which features a family of figures inside the Liberty Bell that has a cross on the top.
Souvenirs will be sold online ahead of the pope’s arrival on the World of Families Meeting Web store. The memorabilia will also be sold at the Pennsylvania Convention Center and pop-up locations along the Benjamin Franklin Parkway during the pope’s visit, according to the Philadelphia Business Journal.
Pope Francis will be in Philadelphia in late September. On Sept. 26, he will attend the closing of the World Meeting of Families, an international gathering for Catholics focused on strengthening family bonds; and on Sept. 27, he will host an outdoor Mass along the Benjamin Franklin Parkway that is expected to draw 2 million people. Up to 3 million people are expected throughout the week.
Instant Gratification – Just One Press Away
Could the Dash Button change the way we receive reorders from our clients for printed and promotional marketing material? We think so. Imagine a world where your favorite products are delivered to your front door with the press of a button. Smart, connected products have made what was once science fiction into a reality. It first began in our living rooms, smart televisions transformed the way we watch TV. Today, there is a printer on the market that automatically orders ink when running low. Brita has even developed a water pitcher that orders a new filter at the right time.
Last month, Amazon introduced what could arguably be one of the first high-profile “smart” promotional products — Amazon Dash Button. Dash Button is an internet-connected branded physical button that allows customers to order household items with a simple press of a button. Amazon has partnered with top household brands to deliver these free buttons to select Amazon Prime members.
As technology continues to advance and become more affordable, expect an array of connected smart products to enter the marketplace. We suspect that very soon, Dash Button type technology will make it’s way in to the promotional marketing world and soon, we’ll be talking with you about how we can help improve your marketing efforts with just the press of a button. Stay tuned for what’s next!
Adapted from PPAI Distributor Update April 2015
HGX Delivers Happiness!
HGX Creative delivered “Happiness”, (Delivering Happiness, A Path To Profits, Passion and Purpose.) to 200 of Direct Capital’s key customers as a business appreciation gift. The book was customized with an insert thanking the customer for their business along with a bookmark that reinforced the company’s core values.
HGX Creative Awarded The “Internet’s Highest Honor”
FOR IMMEDIATE RELEASE
The Webby Awards, the leading international honor for the Web, today recognized the Keep Local Farms™ site as an Official Honoree, a distinction that recognizes work exhibiting remarkable achievement. The work is an ongoing production by HGX Creative.
Mobilize Your Marketing
GO MOBILE with HGX Creative!
Add Mobile to your existing Marketing Mix for maximum results. When a customer sees your ad, message, call-to-action… they can reply and get information back on their cell phone in seconds.
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Marketing the James Patterson Way
Written by Sherry Chiger
According to a recent article about best-selling novelist James Patterson in The New York Times Magazine, since 2006, one out of every 17 hardcover novels bought in the U.S. was written or co-written by Patterson. So regardless of what you think about his plots and prose, Patterson is a commercial success. If you view the article as a marketing lesson, here are the takeaways:…
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New “Mobile Milkshake” Product Hits the Market
HGX Creative was selected as Agency of Record to develop the Ready Shake™ brand elements for Archibald Frozen Desserts (AFD) located in West Palm Beach, Florida. AFD is a food service industry innovator and creator that has not only created novel and exceptional soft-serve products, it has established new standards for the dispensing of frozen desserts in the food service industry. …
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No Discounting Coupons
New study shows that the time-honored promotion remains a solid marketing tool in tough times.
Amid the worst recession in decades, we hardly need a survey to tell us that the majority of Americans are looking for bargains. But a recent study by Pitney Bowes turned up interesting findings about consumer attitudes toward promotions in the digital age….
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HGX Creative Honored For Excellence In Promotional Campaign
FOR IMMEDIATE RELEASE
Irving, Texas, (January 15, 2009) – HGX Creative (UPIC: Y5487Y) received a bronze Pyramid Award during the 51st annual PPAI Pyramid AwardsSM competition sponsored by Promotional Products Association International (PPAI). All winners were recognized during the annual awards presentation at The PPAI Expo 2009 at the Mandalay Bay Convention Center in Las Vegas.
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